There is a lot of talk about content marketing but few companies use it, and in Mexico, less … and as if that were not enough, most of them do not do it in the way that generates results; And it is that marketers and business owners considering implementing content marketing in their strategy have many unanswered questions. Here we will tell you the top 10 benefits of content marketing for SMEs . By becoming a credible resource on topics that potential customers care about, and by positioning yourself naturally on Google, your business is more likely to be discovered by the right audience and gain their trust. Nigeria Phone Number List Advanced Google searches A business should never create content purely for content creation alone. The content must have a reason to exist not only for the user, but for the brand that generates it if it wants it to be part of the benefits of content marketing for SMEs. Being discovered by its target group will help the brand strengthen its relationships with users, who usually, when finding sites with valuable content, subscribe to them, thus creating a base of active and committed subscribers, who become customers. and even to recommend the brand to others. These are some examples of the benefits of content marketing for SMEs, in its most general form.
Appear in Google results and let potential customers find your business People are asking questions and searching for information through Google, and for a business to appear in search results it is necessary to have content that matches searches (this is what Google called micro-moments ). Answering people’s questions through blog posts, ebooks, videos, and other content formats is a key way to make this happen the most direct way to reap the benefits of content marketing for SMBs. One of the greatest examples in the history of this tactic is River Pools and Spas (you can read its case in our note , how to sell more with digital marketing? ). This company changed its identity from “pool installers” to “the world’s best teachers of fiberglass pools” and began answering specific questions from customers on its blog. Marcus Sheridan, one of the partners, says that it was that decision that made his clients start reaching out to them. benefits of content marketing for SMEs – River Pools and Spas blog content marketing success story Build an interested and engaged audience: Content is only as valuable as its ability to attract the right audience and get them to subscribe. Once you have an audience that wants to know about your business, the content will help you create and increase sales.
Alpha Universe from Sony is a content platform dedicated to professional photography. While its goal is to drive product sales for Sony’s Alpha camera line, the content is focused not on Sony products, but on providing information that this audience will find educational and useful. After starting as a blog, the brand launched a podcast and training program. The site says “At Alpha Universe our mission is to be the most engaging platform for visual content creators by enabling them to reach their full potential through education.” Sony’s Alpha Universe content site Increase sales with new customers Generating sales is the main goal for business, and content marketing can help with that. When you build an audience that trusts the business and wants to receive content, they are more likely to buy what the business offers. For example, subscribers to the blog of the Content Marketing Institute , CMI, (an authority on this topic of content marketing), are more likely to pay and attend Content Marketing World.