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您博客的5个强制性指标以及如何衡量它们

I get an opt-in email list, then you have taken an appropriate step towards making your online success. Content articles want to remain in business online, completely have to keep a close look at that takes for you to remain competitive inside your niche, furthermore what it requires to create your email subscribers happily. There some services than now enable you to get a record on an individual email. Men and women assume prefer to attempt a free search to trace someone by their email address. However, from experience and possibly even just through trial and error, I have realized these particular free searches are a complete waste of time. There some ways in which you can introduce your articles to readers via email. Some like incorporate the entire article in the email (I don’t use that one). Others like to introduce the article and put a link into the full article (I do use this). Another strategy to be able to list several articles with article titles and summaries and allowed the subscriber to pick out and select which articles they’ll read (I do this in my newsletter). If at any age a person don’t for you to receive emails any longer they can unsubscribe of the mailing catalogue.

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您博客的5个强制性指标以及如何衡量它们

直到几年前,营销还是一项缺少很多衡量指标的任务。报告户外广告中简单的潜在影响或杂志广告中的潜在影响是一种幼稚的衡量方法……但是,这就是我们所拥有的。如今,数字营销,尤其是网站和博客,英国商务电话清单 正处于访问有用分析的黄金时代。可以轻松跟踪,测量和分析所有事物,而几乎不花任何成本。没有什么比提供令人鼓舞的内容更胜一筹了……什么……但是,在生活中,就像在营销中一样,总有改进的空间,因此您必须使用数字。有许多指标可以针对非常特定的目的进行跟踪。但是,在这篇文章中,我们将只讨论5个。我们必须跟进的五个重要衡量指标,您将得到什么回报?一种清晰的品牌增长方式。如果您或您的公司有博客,则必须衡量的5个指标…以及可以使用它的工具。 我们不应该认为流量就是一切,但是流量如何到达您的站点的分布可以为您提供有关其运行状况和状况的非常详细的图像。您可以通过访问“渠道”和“来源/媒介”报告从Google Analytics(分析)免费获取此信息。这是对这三个概念之间差异的描述。我个人更喜欢“源/中”报告,因为它显示了更多细节,并且可以轻松转换为饼图,因此您可以查看流量​​的细分百分比。

从中可以看到有多少流量来自Google,Facebook,电子邮件营销,Twitter,横幅等。通过了解您的流量分布,您将能够回答以下问题: 我的流量分布是否健康?-如果您的流量中有很大一部分来自单一来源,那么如果该来源消失或发生变化,则可能会出现流量大幅下降的风险。例如,诸如BuzzFeed或Mashable之类的网站严重依赖Facebook。如果明天这个庞然大物开始收取的费用已经超过原来的费用,那么尽管这些站点发挥了全部功能,它们仍将遇到麻烦。我是否从目标市场所在的来源获得流量?-如果您有大量的视觉内容,并且已经在上传照片,信息图,明信片,GIF等的Pinterest动作上进行了充分的工作,那么您应该从该网络获得大量流量。我的促销活动吸引了流量吗?-如果您在付费活动上花费大量时间和金钱,那么了解您从这些渠道获得的点击量至关重要。

如果您投入了大量资金在Facebook上展示您的内容,则来自此来源的访问量应会明显增加。我的时事通讯和其他促销活动是否吸引了流量?-如果您有每周通讯,则此指标对于衡量其成功至关重要。您应该将从此处获得的数字与从发送电子邮件的工具(如Doppler)获得的数字进行比较。是否有其他博客和内容网站喜欢我的内容?-来自其他网站的流量称为引荐流量。英国商务电话清单 了解引荐流量占您访问量的百分比将有助于您了解您的内容是否从其他网站链接,这是至关重要的,因为这是Google用来使您在其网页结果中排名更高的指标之一。指向您的站点点的链接越多越好;如果链接来自高质量的网站,例如报纸或大型门户网站,这将是巨大的优势。电子邮件仍然是博客的一个非常强大的渠道,每个博客都应积极收集其访问者的电子邮件地址。如果您注意到这一点,我们将在一个本网站上通过称为Optin Monster的非凡工具来实现;它是有偿的,但是非常好。

 

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