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内容营销人员的技能:专家们说

I get an opt-in email list, then you have taken an appropriate step towards making your online success. Content articles want to remain in business online, completely have to keep a close look at that takes for you to remain competitive inside your niche, furthermore what it requires to create your email subscribers happily. There some services than now enable you to get a record on an individual email. Men and women assume prefer to attempt a free search to trace someone by their email address. However, from experience and possibly even just through trial and error, I have realized these particular free searches are a complete waste of time. There some ways in which you can introduce your articles to readers via email. Some like incorporate the entire article in the email (I don’t use that one). Others like to introduce the article and put a link into the full article (I do use this). Another strategy to be able to list several articles with article titles and summaries and allowed the subscriber to pick out and select which articles they’ll read (I do this in my newsletter). If at any age a person don’t for you to receive emails any longer they can unsubscribe of the mailing catalogue.

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内容营销人员的技能:专家们说

根据2015年B2B内容营销基准,预算和趋势-北美,近三分之一的营销人员(32%)表示难以找到熟练的内容营销专业人员。 这是2014年将其视为挑战的人们的三倍多。不仅很难找到有才华的内容营销人员,而且在招聘时知道要寻找什么。技能集可能是多种多样的,而且往往定义不清。团队必须具备哪些技能?去年在Content Marketing World上亮相的顶级内容营销专家表达了他们认为最重要的内容。我们与您分享他的想法:交流与思考 必须有杰出的讲故事者和战略思想家。我在一家媒体公司工作,我们从事故事讲述业务。澳大利亚手机号码数据库 如果您在我们的团队中,我们需要您进行战略思考。我可以教内容营销,但不能教。哦,一丝不苟……是的,那也是!The Daily Beast品牌策略创意总监 Arestia Rosenberg | @arestiaR 使其个性化 我特别在寻找那些为自己“创造”而不只是为了工作的人。如果他们为自己创建内容或构建技术,则意味着他们正在尝试和探索,因为这使他们感兴趣。如果他们只是因为工作需要而这样做,他们可能会不喜欢它,无法在我的团队中取得成功。我想要创造者和创造者。他们拥有的技能是我现在想要的那种技能。

我希望人们能够打开一个网站,应用程序或博客,并告诉我他们是如何做到的,他们从中学到了什么以及它将如何帮助我们实现目标。我的优先级列表的顶部包括一些不易教授的技能。我正在寻找对营销充满热情的人。动力几乎总是胜过简单的才能。我想要听多于说话的人。他们必须时刻准备着。最后,我希望那些不害怕失败的人。只要您快速获得结果,进行调整并继续前进,澳大利亚电话清单 就可以承担经过计算的风险。施乐公司大企业运营全球营销副总裁让 娜妮·罗西尼亚(Jeannine Rossignol) | @ j9rossignol 我总是要求你有学习的欲望。因为总体而言,市场营销瞬息万变,所以我需要知道,新员工会贪婪地吞噬新渠道,新系统和新做法,以保持最新状态,尤其是在没有得到提示的情况下。杰西卡·贝斯特(Jessica Best),数字营销传道者,影响力| @bestofjess 我会寻找有前途的人。

跟上正在发生的事情是不够的。我们需要愿意考虑下一步工作的人们,看看当前正在工作的东西,最新的东西,并将其与即将出现的东西相匹配,以创造出下一个伟大的想法。EnVeritas Group项目经理 Kathleen Gossman | @EnVeritasGroup 新闻界人士已经知道,成功需要坚持不懈地专注于讲述公众想听的故事。此外,大多数人都磨练了要求人们谈论某个主题,认真聆听并跟进重大探究性问题的必要技能。这使他们成为就公司要影响并建立买家角色的决定采访买家的理想人选。 Adele Revella,@ buyerpersona买方角色协会主席 不要忘记项目管理 我列出的技能包括项目管理和组织。内容丰富的计划意味着大量的项目和多样性。通过许多贡献者,媒体,评论,批准,编辑和大量协作来管理多个项目可能很困难。内容营销人员需要组织得井井有条,并具有强大的项目管理技能,以确保一切按时按预算进行。拥有良好的项目管理还可以让您灵活地处理不可避免的时间表变更。

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